Carroll Joinery
Rebrand concepts for Carroll Joinery
Programmes Used
Adobe Illustrator
Figma
Photoshop
Project Features
Branding
Web design
Promotional material
Background
Developed rebrand concepts for Carroll Joinery, identifying an opportunity to modernise a traditionally styled sector while respecting craft and heritage.
Challenge
Create a contemporary identity that felt established and credible, while clearly communicating expertise in traditional joinery.
Solution
Designed refined brand and web concepts combining confident typography, clean layouts, and subtle references to wood joints and door construction. Although not selected, the direction was well received and demonstrates how heritage trades can be repositioned with clarity and confidence.
This concept highlights Carroll Joinery’s proud heritage, positioning the company as a trusted partner with over 50 years of proven expertise. The refined design reflects quality and master craftsmanship, with a logomark inspired by traditional wood joints that subtly forms the letter “C” for Carroll. The colour palette reinforces themes of legacy, trust, and enduring excellence.
This concept emphasises innovation and forward thinking, presenting Carroll Joinery as a modern, progressive brand. The design feels contemporary and refined, reflecting a company moving confidently into the future. The logo interlocks the letters “C” and “J” like a wood joint, symbolising precision, connection, and craftsmanship.
This concept celebrates Carroll Joinery’s long-standing heritage and reputation for trust and reliability. The refined design reflects quality and expert craftsmanship, with a logomark that integrates a door, the letter “C,” and wood joint elements to symbolise precision and tradition. A sophisticated font and colour palette convey high quality, confidence, and enduring excellence.
