Melody Kingdom
Come visit a magical world of music, where the sun’s always shining.
Programmes Used
Adobe Illustrator
Photoshop
Project Features
Branding
App design
Microsite
Character design
Packaging design
Background
Inspired by the lack of motivation many children feel when practicing music, this project explores how learning could feel more playful and self-driven.
Challenge
Design a music learning experience that keeps children engaged, making progress rewarding, and exciting over time.
Solution
Created Melody Kingdom, a game-inspired app concept where practice builds a virtual world. As users record performances and improve, their kingdom expands, turning progress into a visual, motivating experience.
Front
Side
Back
#66414b
#53bf9e
#ea474b
#fed7a6
Dan Drum
I put each character in a fun and unexpected place to make the designs more playful. Dan Drum is on top of an apartment roof with the sun shining behind him. I also used lots of circles because they’re friendly shapes, and the design is meant for kids.
Front
Side
Back
#66414b
#53bf9e
#ea474b
#f2d711
Gus Guitar
Gus Guitar is floating on a small paper boat out at sea. I designed the waves to look almost like plastic, with a smooth and shiny feel. I spent time getting their shape just right and kept them simple, soft, and very rounded.
Front
Side
Back
#66414b
#53bf9e
#f2d711
#f7efc0
Tara Trumpet
Tara Trumpet stands beside a round castle tower. At first, I planned to make the castle yellow, but I chose a salmon colour instead to create more contrast. The challenge in these scenes was using a limited colour palette while still making everything look bright and colourful.
Front
Side
Back
#66414b
#53bf9e
#ea474b
#e4b979
Vicki Violin
This piece was a bit tricky to design. I stepped slightly outside the colour palette to add a wood tone as it felt right for the scene. In each design I included different types of buildings, like the windmill in this one, to keep things interesting for the viewer.
